Download the 2025 hook123.com
Happy Path Report
In our first ever Happy Path Report, hook123 reviewed 26,000 Ecommerce in a comprehensive study of the way that companies have setup their public facing Email configurations to bring you insights on how to improve on your own setup so that you improve Deliverability and avoid the Spam folder.
Insights
Comprehensive Study of Email Deliverability and Cyber Abuse Risks
Analyzing the details behind technical details of how 26,000+ Ecommerce sites have their email configurations setup illuminated numerous discoveries.
Key of which is that the security posture of most sites is weak. Many sites are losing millions in potential revenue because emails are not being delivered, going to spam, all the while being exposed to risks of cyber fraud.
26k+
Domains analyzed
31
Page report
20
Charts and Graphs
Happy Path Score and Cyber Abuse Scores
hook123 developed two unique scoring methodologies to asses email sendability : our Happy Path Score. And it's cousin, the Cyber Abuse Risk Score.
Both are mathematical probabilities that calculate the probability of deliverability due to server DNS settings (your Happy Path). The other calculates the probability that domain-level impersonation, spam or fraudulent messages could be sent as an exploitation due to your settings.
Adoption
Adoption of best practices are not widespread.
Easy Wins
We explain in plain language what we observe and what should be the ideal outcome for every reader.
Take Action
Test your own domain and weigh that against the industry averages with our free tools.
Thousands of Ecommerce companies are at risk. Are you?
Would you like to read our report?